Private label canned fish: A strategic advantage for retailers

Private labels for canned fish products such as sardines, mackerel and cod are a valuable tool for retail chains. They help companies increase profitability and promote customer loyalty. By creating a private canned fish brand, traders can offer high-quality, customer-specific products that stand out in the competitive environment and increase customer loyalty. Private label gives you full control over recipes and packaging design, ensuring that products meet trends in sustainability and healthy eating, features that today's consumers value most.

Canned food market boom: rapid growth and increasing consumer demand for good quality products in the US and EU

in 2023 The canned food markets in the United States and the European Union have shown impressive growth and resilience driven by strong consumer demand and changing industry dynamics:

• Market Size and Growth: According to Grand View Research report, 2023 The U.S. canned food market was valued at $28.4 billion. USD, and the projected annual growth rate (CAGR) in 2024-2030 is reaches 5.5%, which shows the continued interest of consumers in long-lasting products. Meanwhile, according to IndexBox data, in 2019 The market for canned food products in the EU was valued at 7.7 billion. US dollars, maintaining consistent consumer interest, especially in countries such as Germany, France and Spain.

• Import value: USA in 2023 imported about 9.2 billion dollars worth of canned goods, mostly from Brazil, Mexico and China (IndexBox). Import of canned food products in the EU in 2022 amounted to 19.5 billion dollars, and the main exporting countries were Germany, France and the Netherlands (IndexBox).

• Packaging Market: The market for canned food packaging in both the US and the EU is growing due to increasing demand for processed food, urbanization and the environmental benefits of recyclable cans. According to Mordor Intelligence , these factors are driving the development of the packaging market. Expert Market Research also emphasizes that the use of recyclable cans reduces waste and energy costs, contributing to the implementation of sustainability goals.

These trends indicate the importance of canned foods in the modern food system and their compliance with consumer needs for convenience, nutrition, quality and sustainability.

Increasing Profit Margins and Loyalty: How Can Private Label Canned Fish and Seafood Give Retail a Competitive Advantage?

Private brands of canned fish such as sardines, mackerel or cod offer traders a unique opportunity to increase profitability, foster loyalty and differentiate themselves in the market. By using high-quality fish from Portugal's oceanic regions, traders can complement their product range with authentic and distinctive-tasting products. Private labels give retailers full control over production recipe and package design, allowing them to precisely match the retailer's brand values ​​and quickly adapt to changing consumer needs in the context of sustainability and wellness.

Private labels also increase bargaining power with local manufacturers and suppliers, encourage cross-promotion, and attract consumers looking for high quality at an affordable price. Essentially, a private canned fish brand can not only increase profit margins, but also strengthen the brand image of the retail chain by positioning the retailer as a reliable source of quality and authenticity. Let's take a look at the main reasons why retail chains could create their own private brand of canned fish and other seafood, using the experience and raw materials of Portuguese producers:

1. Higher profit margins: Private labels reduce licensing and third-party marketing costs, allowing us to offer competitive prices and maximize profits.
2. Strengthens Private Brand Loyalty: A positive consumer experience with private labels builds loyalty, drives repeat purchases and increases customer retention.
3. Exclusive product range: Portugal-made canned fish is well-regarded for its quality and competitive price, making the merchant's product line attractive and appealing to discerning consumers.
4. Formulation and private label process control: Merchants oversee the entire process, from production to package design, ensuring consistency and alignment with their own values ​​and customer expectations.
5. Flexibility to respond to market trends: Owning a private label allows you to quickly adapt to new trends in green, healthy eating or other trends, while maintaining the product's appeal in a changing market.
6. Greater bargaining power: A successful private label increases bargaining power with local manufacturers and suppliers.
7. Cross-promotion opportunities: Private labels can be integrated with other products, promoting cross-selling and creating a seamless shopping experience.
8. Upscale option: Fish produced in Portugal offers flexibility in pricing.
9. Premium product positioning: Portugal's maritime heritage provides authenticity, attracting customers who value tradition and the special quality of fish and its preservation.
10. Health and sustainability: Products made in Portugal are usually certified by many institutions, both environmental and food safe.
11. Unique product offerings: A private label creates a sense of exclusivity as it can only be purchased by consumers from a specific merchant.
12. Customized Flavor Profiles: Ability to customize flavors to local tastes and preferences.
13. Improved brand image: Fish caught and produced in Portugal strengthen the image of the trader, as the fish and products caught on Portuguese shores are considered exemplary in world markets.
14. Competitive price and quality guarantee: Efficient production in Portugal allows us to maintain competitive prices while maintaining high quality.

A private label canned fish product designed and manufactured in Portugal can become a strategic tool that increases the merchant's brand loyalty, allows to stand out in the market, increase trade profitability, fully meeting the needs of consumers.

How can Sardinele help retailers create a private brand of canned fish?

Sardinele , with experience in selling high-quality canned fish from Portugal, can help retail chains or sole traders create a unique private label. We will help you choose the best products and manufacturers in Portugal, create an exclusive brand identity, attractive packaging and coordinate the efficient supply of manufactured products. Here's how Sardinele works with retailers to create a unique private label for canned fish products:

Refinement of the merchant's vision and requirements

• Initial consultation and visioning: Sardinele meets with the merchant to determine the goals for the future private label, product requirements, fish species (eg sardines, mackerel, cod, squid, etc.), flavor profiles and packaging preferences.
• Portuguese Producers Discussion: Sardinele provides valuable insights into the capabilities, sustainability practices and other relevant details of Portuguese producers.

A study of the possibilities of manufacturers

• Overview of producers: Sardinele can recommend the most suitable fish cannery in Portugal or several of them, help you to organize the procurement tender.
• Recipe and product development: Sardinele collaborates on recipe selection or new recipe development to ensure the final product meets the merchant's goals.
• Sample Testing: Samples are provided for taste and quality evaluation before mass production.

Coordination of packaging design development

• Creating a design drawing: Sardinele collaborates with the manufacturer's representatives and the retailer's creative team to create an individual packaging design.
• Selection of a creative agency: if needed, Sardinele helps to select a creative agency that can authentically reflect the Portuguese identity in the design of the new product.
• Design Approval and Prototype Review: Packaging prototypes are reviewed before the final product is produced. The goal is to approve the final version for production.

Coordination of production and logistics

• Production Supervision and Quality Assurance: Sardinele coordinates the production process, ensuring compliance with agreed specifications.
• Logistics management: in cooperation with the manufacturer, Sardinele takes care of the logistics until the ordered products reach the customer's warehouses.

Interested? Let's chat !